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An Elements of Style for the twenty-first century.
In today's society, a wealth of information can be obtained at the touch of a button. But while information is abundant, time, unfortunately, is not. How do you present your material in a way that grabs―and holds―the attention of your audience? Whether you are writing a report, drafting email, creating a Power Point presentation, or building a Web site, this book shows how to use language that is easily accessible, never oppressive. It explains how to organize content in progressive, digestible detail, allowing readers to navigate a document's contents and to move quickly to areas of interest. And it describes how to link ideas within a document and across the mediums of print, Internet, and CD-ROM. Each two-page spread covers one subject and is linked to other subjects for further study. More than one hundred sets of recommendations, backed by concrete examples, cover everything from common grammatical mistakes to the basics of using charts and tables.One weekday issue of The New York Times, it has been said, contains more information than was possible to glean in a 16th-century lifetime. With so much information out there, how do you obtain and sustain a reader's attention? Not, it turns out, with Tolstoy-esque meditations on the hay harvest. Instead, says Bruce Ross-Larson in Writing for the Information Age, you should keep your writing "light, layered, and linked." Ross-Larson's book itself is written like a series of linked Web pages. Each two-page spread contains a heading, techniques, examples, and comments. The format is disconcerting at first, but it successfully mirrors the style of the type of writing (business reports, Web sites) it promotes. Ross-Larson is a fan of short paragraphs, bullets, charts, and pull quotes. Write, he says, "as if you are giving directions to a visitor." "Be brief," he insists, "unless you have a reason not to be." Though it may be unpleasant to think of infobytes as writing, it is also a relief to come upon someone like Ross-Larson--someone who is able to uphold the principles of good writing as he makes the adjustments needed to compete in the age of endless information. --Jane Steinberg