Review for A True Survival Guide for Small Businesses: A no-nonsense approach to successful retailing : This book is incredible, I have never been so frightened reading a book and yet so riveted that I couldn't stop reading. I loved this book. It grabbed me from the first page and I had trouble putting it down. Read it, you won't be disappointed.
A True Survival Guide for Small Businesses: A no-nonsense approach to successful retailing info
A True Survival Guide for Small Businesses is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business.Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success.
